MERAKI ELT: 14.Content writing, Copy writing, Outsourcing

Content Writing

Content means information and experiences that may be valuable for an audience in specific field. The purpose of content writing is to inform, educate and to interact.

The content for using in computers or internet is known as e-content. It can be defined as a collection of information on any topic systematised according to the choice of the web users. The e-content contains relevant key words and phrases that are most likely entered by the users in web searches.

Content writing is the process of planning, writing and editing web content, typically for digital marketing purposes. It can include writing blog posts and articles, scripts for videos and podcasts, as well as content for specific platforms, such as tweetstorms on “Twitter” or text posts on “Reddit”.

Regardless of format, a content writer is critical for creating high-quality content that represents and strengthens a brand's voice, while attracting, engaging and delighting the right audience.

When done right, content writing has the power to convert readers into prospects, and prospects into paying customers. So, its undeniably important for our business bottom-line that we able to consistently create helpful, engaging content.

Features of a good content:

*A good content is prepared in appropriate format.

*It follows rules of grammar

*It uses suitable words and phrases.

*It keeps logical organization and arrangement of ideas.

*It has good cohesion

*It is original and fresh

*It gives the readers accurate information.

* It sticks on the topic and does not deviatefrom it.

* It has uniqueness.

*It fulfils the clients' requirements.

* It has an excellent conclusion and does not end abruptly.

*It can include images and illustration, if thesituation demands

*Attractive use of language.

*Writing is brief and precise.

*It follows suitable style of writing.

Importance of Content Writing

The major merit of a good content is that it attracts visitor to continue browsing on the current web site. Also, it educates the users acrossthe globe. It facilitates accessibility to quality materials. A good content helps individuals make profit of the global expertise.It provides attractive remuneration tothe content writers. Content writing as a profession provides good earning. Its competitive nature inspires the writer to update continuously. content writing facilitates productive utilisation of time. A good content helps the visitors get information they want quickly. Also, a fair content provides information on myriad topics.

Qualities of good content writer

*Good knowledge of the subject area.

*Command over English

*Rich vocabulary

*Ability to write in different styles.

*Ability to express ideas and thoughts clearly.

*Good concentration

*Ability to create interest in the readers.

*Creativity

*Ability to produce original and fresh works.

*Open mindedness

*High sense of responsibility.

*Submission of content to the client in right time.

*Sufficient experience in the field.

*Professional education in content writing.

Copy Writing

Copywriting is the art of writing marketing materials and sales promotions for products or services to persuade people to take an ‘action’. Here, the ‘action’ means convincing people to buy something, click on to a button, donate money, get their email address and more.

It is an essential skill to possess when it comes to advertising and marketing your business. Copywriting is needed to write web pages, sales brochures, product descriptions, emails, magazine ads, billboards, sales letters and more.

Copywriting is an integrated part of digitalmarketing that often combines with growth hacking to give your brand a wider reach and influence more prospects. The better the copy is, the more are your chances of converting prospects in to customers.

Skills of a good copywriter

*Need to write well-spelling and grammar must be on point.

*Consider structure- short sentences and paragraphs (especially for mobile users)

*Ability to edit - see when you're rambling and cut it down.

*Imagination - jump into the mind of your audience.

*Research - base your ideas on Keyword research.

Forms of Copy:

*Landing pages

*Advertising (sales copy)

*Blog posts

*Web pages

*E mail marketing

*Product descriptions (on sites like Amazon)

*Video scripts

*White papers

*CTA(call- to- action)

*Sales Letters

Outsourcing

Outsourcing means contracting with organisations and agenciesoutside one's country for doing work that could otherwise be done by employees within his own country. It is a practice used by different companies to reduce tools by transferring portions of work to outside suppliers rather than completing it internally. It is opposite to in sourcing.

For example, several works of American our European companies are done in China and India. Prominent out sourcing works include data entry, manufacturing of components, computer programming services, accounting functions, training administration, customer services, pay roll and other human resource functions.

A relatively new trend in outsourcing is employee leasing in which specialised vendors recruit, hire, train, and pay their client's employees, as well as arrange health care coverage and other benefits.

Advantages:

*It lowers operation costs.

*It facilitates development of business

*It facilitates easy availability of employees.

*It facilitates recruitment of experts.

*It reduces labour related problems.

* It is easy to terminate the service of an incompetent person.

Disadvantages

*Language barriers may make customers unhappy.

*Loss in control over the product or service.

*It damages local labour market.

*Huge exploitations